Abstract：For almost every social member, the Internet makes the data and information access convenient and costless. This facilitates the re-allocation of powers of product (and service) design among the related stake-holding participants, which was traditionally initiated by the vendor, but now by the user instead. Meanwhile, the direction of flow of data and information is from user to producer, which is reversing the traditional mode. Then the new business paradigm in the age of Internet is formulated as the society-involved design (SiD), that is, the related participants of social production have to collect the miscellaneous data and information at the points of users, and then to process the data to produce business knowledge, communicate the knowledge, and organize the production of product and service to meet the needs of users. The total process realizes the release, capture and conversion of cognitions of the users and all other participants. The SiD has three fundamental features, i.e., confluence analysis instead of flow analysis, innovation driven by product architecture, and cognitive resources development. The SiD is essentially distinctive from the incumbent business paradigms----mass production and mass customization.
顾元勋. 社会参与式设计：互联网时代的商业范式[J]. , 2016, 9(5): 410-427.
Yuan-Xun GU. Society-involved Design: The Business Paradigm in the Age of Internet . , 2016, 9(5): 410-427.